Thanksgiving Edition

Good Morning!

As we get ready to spend the long weekend with family and friends, it may be a good time to reflect and give thanks for all we have in commercial broadcast radio. Has this been a year of transition? You bet it has!

2005 will be the year that will go down in the annuals of radio broadcasters as the year new technology and competition invaded our mindset.

That said, and for all the "issues" we have had this year, there is still much to be thankful for.

Consider,

- We have over 250,000,000 listeners that tune in to our stations every day.

- We pass 100% of the homes, and cars. (and most workplaces from the skyscrapers of New York City to the little general store in the middle of nowhere off I-80 in Northern California West of Reno.)

- On, off, tune! How easy is that! No subscriptions, no configuring, no buffering, no problem!

- There is simply no other media that is more connected to the local community, than that red & white tower that radiates the hearts, minds & dreams of the people it serves.

- For all the tension of making ratings, revenue, license renewal, and payroll, there is still no better way to earn a living than being a radio broadcaster. Most of us started in this medium at an early age, and we still love it today, as we did years ago. Ask people who have left the business. Most miss it!

- Unless you have been there, you can't describe the feeling of a big rating book, successful concert, beating budget, breaking news story, record shattering fundraiser, life threatening storm coverage, or capturing the championship, all as broadcast through the business end of a transmitter.

- For all the wackos, egos, head jobs, crazies, and just plain "interesting characters," that we work with everyday, there is no other business that brings together people from all walks of life, mixes them up in an office and studio space, and create entertainment, revenue, and a living for each other, twenty four hours a day.

- We succeed despite the onslaught from TV, Internet, computers, MP3 manufactures, The phone Company, radio channels twenty two miles in the sky, and Podcasts from the kid around the corner.

- We don't turn widgets, kill anybody or anything, put our life on the line, or pollute the environment. If we fail at our job, no one dies.

- Right now, someone is listening to your dreams, your ideas, and your passion.

We have a lot to be thankful for!

Have a safe holiday everyone!

Fig